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 Are you confused about niches? Then....

"How To End Your Confusion, Get Instant Access To Everything You Should Know About Niches & Learn How Your Customer Wants To Be Sold!"

From Patty Baldwin

Dear friend,

Are you struggling with "The Niches Game?"  Is the hype so overwhelming that you feel totally out of sync?  Right when you are beginning to feel a bit comfortable marketing online, do you now feel totally out of the loop?

You aren't alone.  Everywhere you turn you are reading, "target this or target that," or "niches equal riches."  Yes, niche marketing is important.    However, before you buy one more expensive tool about selling to niches, please read this message in it's entirety!

The truth of the matter is that ALL marketing is niche marketing if you are doing it right!  In order to understand what I'm saying, let's step back in time. 

Back in the olden days

Sometimes we get so caught up in the "newness" of the internet that we forget how business used to be conducted.  I'm talking about sales people who aren't afraid to admit that they sell stuff for a living and actually go out in the world, meet people and make sales.  What a concept!

Have you ever heard the term, "natural born salesman?"   Or maybe it was, "she could sell ice cubes to Eskimos?"  There are people who seem to have a natural talent for selling anything to anyone.  They have no trouble selling to a niche.

Learning how to sell anything to anyone doesn't require a magic wand.   Nor is there any "divine intervention" that determines that one person will become a success and another will fail.

But, for some reason, we suddenly have this "niche marketing" craze.  My point is that good sales people have been selling to niches since the days of King Solomon!

That's why I decided to put together a private members-only site to reveal and show you exactly what the inside secrets and tricks of the trade are that successful sales people use every single day to sell and make obscene piles of cash!

Now you can take all those expensive sales tools that you have to raise your search engine ranking, write your web copy and finally put it to use selling to people who want to be sold!

And how will I do this?

Well it sure isn't with the same old stuff you get bombarded with every day.  In fact, I can honestly say that I haven't seen this offered on the internet yet!  Oh, it might be hinted at here and there.  Heck the term "niche marketing" is all over the map.

Funny too, because marketing and sales are two different animals even though they are thrown around loosely on the internet.  But, that's a story for later when we start our training tips.

Nope, I'm going to teach you how successful sales people sell.  And I'm going to teach you the exact same techniques that I taught hundreds of other sales people to use.

Why should you listen to me?

Hi, My name is Patty Baldwin.  I was responsible for one of the largest sales in the history of the Better Business Bureau Membership Development Team.  That membership sale was to Lands End, maybe you've heard of it?

I also took a local, startup community newspaper and increased their sales by over 400% in just 6 months!

I've trained hundreds of sales people over the years and can honestly say that, "I've been there and done that."

Take a look at what a few of them have to say about my sales training:

Sue T., Oconomowoc, WI

"In my sales career, which has spanned 35 years, I have attended and taught many sales training classes.  I would say that Patty has captured the essence of what a class should take away with them.  Not only have I learned the inner workings of the BBB, but my arsenal of knowledge includes the years of Patty's experiences doing what she does so well.  Her approach to training is easy to understand and creates the enthusiasm we all need to make this a smashing success."

 

Tina, M., New Mexico

"All I can say is WOW!  What I have learned from you over the last week of training just can't be expressed.  Not only have you taught me how to do my job, but what I have learned will carry throughout my life.  Many, many thanks!"

 

Dave K., New Berlin, WI

"The training was very comprehensive and well-directed.  Though I feel that I have more to learn, I do have the tools to hit the ground running.  Having a small group was particularly enriching.  It was neat to see how, as the week unfolded, relationships were developed.  The pace of the training schedule was challenging, but not exhaustive.  Patty's real-life examples were very helpful in illustrating and supporting the point you wanted to impress upon us.  I'm excited about being a part of the team.  You're a great role model and mentor to have.  I look forward to learning a lot from you. Lunch wasn't half-bad either!"

 

Tom Z., Madison, WI

"I was asking for an opportunity when I originally interviewed within an industry for which I have NO actual sales experience.  Opportunity has come knockin'!  Whether it rains or shines, I know this much is certain - I've absorbed more information in one day of training during this week, than I ever would have known my entire lifetime about communication skills in general.  The training was very in depth, informative and was presented in a manner to where the brain had no choice but to absorb.  The relaxed atmosphere had a lot to do with this.  Excellent training session!  Kudos!"


What are you going to get from your About Niches membership? 

The first thing you are going to learn is that 75% of what you have been taught about sales is wrong!  Let me ask you a quick question.  If you were asked to sell ice cubes to Eskimos could you do it?  Most of you probably answered no.  And you are correct.  But not for the reason you think!

A good sales person can sell anything to anybody, even ice cubes to Eskimos, if they speak the language.  Do you speak Inuit?  If you do, rush to head of the class! 

You see, it has nothing to do with the ice cubes.

It has nothing to do with the weather.

It has everything to do with the language!  If you don't speak the language, you are not going to make a sale.  Period!

If you want to sell those ice cubes or anything else, the first thing you have to know is who your customer is.  You have got to know:

  • What type of business you wish to target

  • A complete description of the business

  • What products and services do they offer

  • What is the source of their income

  • What type of problems do they encounter

  • How do they advertise

  • Define their customers wants and needs

  • Learn to speak the language of their business

  • What are their needs

  • Word triggers

  • Who else is in their niche

  • How and when to approach

It's called "research."  You can spend hours upon hours learning everything you need to know about a niche, or you can become one of the About Niches members and have the information at your fingertips.

Let's say that you design web sites and decided you wanted to target Architects.  If you aren't an architect, you probably don't know much about their business other than they design buildings.

Remember, you want to speak their language.  You can spend hours, even days, learning about architects, or with a couple of clicks you can have the following:

(Click to see entire report)

Pretty terrific, huh?

About Niches members have access to the same information for over 340 different types of business!   And more are added every month!  

I think we now agree that the more you know about your niche the easier it will be to hit your target.  About Niches will give you the edge to hit that target.  Let's take it one step further.

What if you could not only hit the target but pretty much guarantee a bulls-eye?  Well you can!

How to sell to people the way they WANT to be sold

Have you ever wondered why sometimes your ad copy sells and other times  it doesn't?  There are entire libraries written on just this subject.  What it boils down to is that you have been misled when it comes to ad copy. 

Some people like short copy.  Some like it long.  Some people are moved by emotionally charged messages and some people are not.  How are you supposed to do business in a digital world when you can't tell the difference?

It is virtually impossible to write advertising that will appeal to all people.  There is a very good reason for this fact.  There are four distinct "Buyer Styles" and they don't all buy for the same reasons.

Narrow your target even further to specific buyer styles and you can expect an exponential explosion in your business!  About Niches defines these Buyer Styles for you and goes one step beyond.  We take different categories of business each month and profile the category to a specific Buyer Style.

We also create sample messages specifically for that category of business that you can adapt and use for your own product.

If you are looking for "niches" you are in the right place.  Let's recap what your About Niches membership means to you:

  • Access to our growing database of niche business reports

  • New reports added each month

  • Business categories profiled to Buyer Styles

  • Sample sales material for specific categories and Buyer Styles

  • Our onsite monthly newsletter and sales tips

  • Forum with Q and A, post your topic and open for discussion

It really just doesn't get any better than this.
   Finally, you can sell to your customers the way they want to be sold!

If you make one extra sale of your product each month (and it will be much more than that), you will completely cover the cost of your membership.  Are you ready to get started?

You can continue doing what you have been doing and continue to get the same results.  Or, you can make the decision to master the art of selling to people the way they want to be sold.  Which will it be for you?  We hope you opt for success!

 Yes, Patty! I Want Instant Access Now!

I'm ready to quickly and exponentially multiply my sales and boost my conversion rate! I understand that About Riches is a fast and easy way to do it.

I understand that access is immediate once my enrollment is successfully processed. My credit card will be billed $19.97 each month, automatically, and I can cancel ANYTIME.

I also understand that you will grant me instant access to the exclusive About Riches proprietary database, sample buyer style information and full use of sample messages.

I also agree that you have not made any promises or guarantees, whether stated or implied, that I will produce any specific result, income or sales conversion as a result of subscribing.


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